I'm a freelance strategist and consultant in the creative technology space, based in London, UK.
For the past five years, I've worked closely with artists, founders and institutions to explore how emerging technologies can support new forms of cultural infrastructure and expression.
Previously I ran a venture-backed startup called Fini with the artist Ed Fornieles. Part tech lab, part art studio, Fini developed consumer software products and conceptual artworks that brought data to life as interactive avatars.
I currently serve as a Venture Partner at artist-founder incubator Restless Egg.
My skill set encompasses brand identity and positioning, creative direction, product strategy, AI or blockchain integration, business development, and fundraising preparation.
If you're using technology to rethink how culture is produced, funded or experienced, I'd love to chat.
- Research and strategy for Serpentine's Arts Technologies programme
- Advising portfolio companies for artist-founder incubator Restless Egg
- Collaborating on a brand identity project with creative consultancy FOOD
- Developing a new brand and communications strategy for local-first collaboration protocol Tonk
I led strategy, business development and curation for Forma, the first blockchain purpose-built for creative experimentation, incubated by Celestia.
Fini was a venture-backed creative technology studio that brought data to life through interactive avatars, co-founded by myself, the artist Ed Fornieles, and former Cameo executive Jake Allen.
I oversaw product, strategy, operations, partnerships and fundraising.
- $1.2M NFT sale in August 2022 (prior to company formation).
- $780k capital raised from institutional and angel investors.
- Developed Fini Finance, a financial portfolio tracking app, and Oom, a gamified chat app.
- Brand partnerships with Hyundai, Coinbase, Rainbow, Zapper and Lens Protocol, generating $250k revenue.
- Exhibited internationally at Centre Pompidou-Metz (France); Somerset House (UK); University of Arts Tokyo (Japan); Carlos/Ishikawa (UK).
Trailer for Fini x Lens Protocol partnership
Fini Finance, an iOS app for tracking your investments with Finis
Oom, a gamified chat app where users raised Finis by getting to know each other
Fingerprints was a global community that collected and commissioned artworks exploring the use of blockchain technology as a new artistic medium.
Founded in 2021, Fingerprints quickly amassed one of the most valuable collections of digital art in the world.
As the founding Artistic Director, I developed the curatorial criteria for the collection, oversaw commissions, organised exhibitions, and chaired the acquisitions committee.
JPG was the first online exhibitions and discovery platform for tokenised digital art, backed by Electric Capital and IDEO CoLab Ventures.
I co-founded the company with Trent Elmore and María Paula Fernandez and served in an advisory role.
I worked closely with Professor John David Rhodes, the Director of the Centre for Film and Screen at the University of Cambridge, to conceptualise a major exhibition on ‘the prop’ for the Fitzwilliam Museum.
Together we organised the symposium ‘The Prop: Between Cinema and Painting’ at the University of Cambridge in November 2020.
I assisted with research and development for a major exhibition about sustainability in architecture and design under the supervision of Christian Larsen, then Associate Curator of Modern Design and Decorative Arts.
- David Solkin Prize for Literary Excellence 2019
- National History of Art Undergraduate Dissertation Prize 2017 (Runner-Up), Association for Art History
- J. L. Wine Prize for Best Dissertation 2017
- Zilkha Prize for Best Degree 2017
- Dean’s List 2017
- Frances Stracey Award for Academic Excellence 2016
An aggregator of film screenings at independent cinemas in London that I developed as a hobby project. The website is built with next.js using OpenAI’s Codex agentic coding plugin.
I conceived of the idea for the sale, brokered the consignment with Sotheby’s and supervised strategy and comms from start to finish.